Hire a video editor or do it yourself?
Short answer: if you post regularly and your team would rather shoot than edit, a studio almost always pays off. Editing in-house makes sense when you make few videos, already have your look down, and internal time is cheaper than budget.
For most teams the tipping point is three to four videos a week. Past that, doing it yourself costs more time than it saves, and the look suffers under the pace.
| Edit in-house | Hire a studio | |
|---|---|---|
| Time per video | Three to six hours from your team | You send footage, we cut |
| Consistent look | Hard to hold across many videos | Every video cut to your brand |
| Speed | As fast as your week allows | First cut in 48 hours |
| Scaling | Breaks as volume grows | More videos without more internal time |
| What it costs | Internal time instead of budget | Budget instead of internal time |
When doing it yourself wins
Few videos, a clear look, and someone on the team who enjoys editing. As long as you stay under roughly two videos a week and the formats barely change, in-house is the simplest route.
In-house also wins on speed for reactive content: a trend, a comment, a moment that has to go out today and is dead tomorrow.
When a studio wins
The moment volume, consistency, or speed becomes the bottleneck. If you need several videos a week, want them to look the same across platforms, and your team should be shooting rather than editing, outsourcing pays off.
A studio also brings a second pair of eyes. What holds the first three seconds and what makes a video run long is decided in the edit, not the camera.
The tipping point
Count it in hours, not money. Multiply videos per week by hours per cut. If that's more time than you want to spend internally, you're there.
Plenty of teams run a mix: reactive clips in-house, planned videos outsourced. Keeps the pace up without the look slipping.
What to check in a studio
Does it cut to your brand or push its own style on you? How fast does the first cut land? Is a revision round included? And does it deliver every format from one master, or just resize?
Ask for work in your industry. An editor who has already cut in your space understands faster what works.
FAQ
For most teams at three to four videos a week. Past that, doing it yourself costs more internal time than it saves, and the look gets hard to keep consistent across the volume.
No. A good studio cuts to your brand, not its own taste. You set the colors, fonts, motion graphics, and references, and we match your look without reinventing it.
The raw footage and your brand basics: colors, fonts, logo, and a few references. If the footage isn't perfect, we'll tell you honestly whether it works or whether it needs a reshoot.
It depends on volume, format, and turnaround. We scope every project individually and give you a clear number on the first call, before anything starts.