PHM AIX Racing
Motorsport · TikTok · Formula 3 & Formula 4
In junior motorsport, sponsors pay for the next season, and they back the teams people actually watch. PHM AIX Racing had the cars and the talent but almost no audience, so we built the channel that changed that.
One journey, one race weekend at a time.
Everything but an audience
It started with one message from the team.
No reach, no next season
Before any of it, we mapped the logic the channel had to serve.
Reach funds the next season.
They filmed, we cut it in days
Raw footage from every race weekend, sent straight to us.
Three kinds of video, cut from the same trackside footage.
Entertainment
The mood in the paddock
Driver personality, the sound, the tension before lights out. From a weekend of raw footage we cut the seconds people watch to the end.
Behind the build
How the car comes together
The work in the garage no one usually sees. We turn the build into a short story: what happens and why it matters, in under a minute.
Knowledge
The tech, made simple
The most complex part of the car, explained in a few seconds. We take the detail from the garage and make it knowledge that lands even without a motorsport background.
The channel started to grow
A monthly call set the rhythm, and the numbers followed, weekend by weekend.
PHM filmed
on-site
We produced
concept to cut
Live in days
not weeks
We ran the channel
community included
We flew to Monza
Some race weekends you have to be there in person.
Trackside at Monza.
Shooting and cutting it on site
On site, nothing waited for the studio.
Every stage of it ran at the track.
Planned
The shot list
Before a wheel turned we mapped the weekend: the moments to catch and the story each shot had to tell.
Filmed
Trackside, all weekend
Two days at the Autodromo. Paddock, pit lane, the grid, the racing. Raw footage stacking up by the hour.
Interviewed
The drivers, on camera
We pulled the drivers in front of the lens between sessions. Real reactions, in their words, while it was still live.
Edited
Cut on-site
No waiting for the studio. We edited at the track, the same weekend, while the story still mattered.
Delivered
Live in days
The finished reel left Monza ready to publish. First frame to final cut, all in one weekend.
Plan to final cut, before we flew home.
A highlight reel to lead with
The film the whole trip was for.
This video loads content from Bunny Stream (EU).
What the channel did
0M
views on the breakout video
0K
views on the second-biggest hit
0 → 10K
followers in a few months
~18 mo
of output tied to live race weekends
All figures are publicly visible view counts on the team's TikTok profile.
They had the cars and the talent. We built the audience, until the channel was proof a sponsor could point to.
For any team whose next season depends on being watched: junior categories, niche sports, the talent nobody has found yet.
Let's build
your reach.
You film, we run the rest: concept, edit, publishing, and the comment section. Start with a conversation.